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Modern Jaruma

Lessons leaders can learn from women

‘Masculine’ values of competitiveness and aggression are often prioritized in business, but here’s how ‘female’ traits can help you get ahead We often hear that it’s a man’s world, and some would argue that the current status quo does benefit men more than women. Old-style masculine values of competitiveness, dominance, individualism and profit-above-all remain the dominant traits in business. However, some ...

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“World’s Ugliest Woman” Fights Back—And It’s Awesome

It all started with an 8-second video. No sound—just an image of 11-year-old Lizzie Velasquez. When Velasquez found it on YouTube in 2006, that 8-second video had amassed four million views and thousands of comments. It was titled “The Ugliest Woman in the World.” Then-17-year-old Lizzie, who weighs about 60 pounds because of a rare congenital disease that makes it ...

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Wealth Is A Woman (Episode 2)

By Aisha Yesufu Okay time for another crazy topic on #WealthIsAWoman series. This time its about “fine bara” aka corporate begging amongst women. At the gym this week after gruelling but fulfilling workout we got into conversation on women and their numerous demands Not all women make demands and there are men dependent on women I do agree. One of ...

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Confessions of A Mompreneur:10 Ways To Steal Time

Being a stay at home mom is an all around full-time job. Being a stay at home mompreneur is a full-time job times ten! Nothing is more rewarding than being able to nurture your children around the clock, the advantages are endless. But working at home with a little one running around, may come with a few challenges when trying ...

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Women Work.We Have Babies.Get Over It

By Cindi Leive Why is it so hard to play it cool about being pregnant on the job? There’s a particular look that people have when they come into my office to tell me they’re pregnant (and as an editor with a mostly young, female staff, this happens a lot). The expression is one part joy, and one part anxiety — and ...

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Hajia Bilkisu: A Contemporary Jaruma

By Bara’atu Nasidi and Umar Mukthar Yola The 2015 hajj has been a sad and painful one with the crane accident and then the recent stampede that left more than 700 people dead. Although the Saudi Arabian authorities have not finished identifying all the victims among the few that were recognized and confirmed dead was our mother, Hajia Bilkisu Yusuf. ...

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Woman Is A Wealth (Episode 1)

By Aisha Yesufu I’m about to start a conversation on the issue of women and wealth, women and ambition, women and success. A lot of women are involved in small businesses and earn so much but the problem is that they hardly ever harness their income. Most women into small businesses make so much money but a good number don’t ...

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“Women Have To Work Extra Hard To Get The Respect They Deserve”

Editor’s Note: Hajia Hauwa Umar is the Permanent Secretary in the Ministry of Women and Youth Development Kaduna State. She is a civil servant, a wife, a mother and an inspiration to other women. She is a warm and easy going person. Jaruma magazine was opportuned to have some moment with her despite her busy schedule; she gave account of ...

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Feminism Is Tiring

By Maryam Laushi Feminism is tiring because you hear all these annoying women ranting all day about the things they deserve and we are just over listening to them. Hearing them is tiring right? Then imagine actually going through systemic oppression and those who don’t even realise that they are going through it.. or the painful fact that many girls ...

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The Time Is Now!

Editor’s Note: Abubakar Nasidi is the CEO Nas Com Media Firm and Presenter of Business Clinic on Supreme FM 96.1 Kaduna. A serial entrepreneur himself, Nasidi is Liaison officer for startup9ja, a youth empowerment program based in Nigeria. During the great depression of the US most businesses closed due to inability to sustain their financial needs as a result of ...

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