For The Last Time,Stop Looking To Waist Trainers For Weight Loss-Miracle
I don’t know how many more waist trainer ads on Instagram and Saran wrap with Vaseline recommendations I’m going to have to see and hear about before people get the memo: for one, you’re wearing a corset. Secondly, there is no quick fix for weight loss.
And yet, there are still women who are buying waist trainers and expecting weight-loss results, and successfully suing the companies who sell them when they don’t work as hoped.
As reported by The Daily Mail, Waist Gang Society, the company behind waist trainers that have been promoted by the Kardashians, recently settled a lawsuit with a customer. Sara Hawes of California filed a $5 million lawsuit stating that the Florida-based company, which is quite successful (allegedly raking in $2 million as of last year), has been out here selling people a bald-headed lie. As The Daily Mail pointed out, “The lawsuit goes on to explain that women, like Hawes, who want a smaller waist are targeted but the marketing is being done in a deceptive manner. The company’s website even quotes its founder, PreMadonna, who says ‘it’s a unique and efficient way to help women shed unwanted inches and feel good about themselves — no diet and exercise required.’”
Well, Ms. PreMadonna just shot herself in the foot now didn’t she?
And while it was an incredibly ridiculous idea to tell the public that you could drop pounds without having to eat better and work out in order to sell her products, I was more bothered by the fact that people actually believed her. I mean, as the saying goes, “if you believe that, I have a bridge to sell you.”
An agreement was made between both parties on Monday, settling the case out of court. Hawes may deserve money to at least teach folks a thing or two about the consequences of false advertising, but really, can you expect anything less from someone looking to make money off of revamped corsets? The reality is, there are many women who sit on the Waist Gang Instagram page asking “How much?” They believe that binding their stomach in one way or another will help them lose weight, no frills involved. They see the Kardashians, Amber Rose, Porsha Williams and more wearing trainers, knowing good and well that these stars aren’t putting those things on for more than an Instagram picture. Have you ever seen video of Williams or Khloe Kardashian (who both post many workout clips and pictures), going hard in the gym with a waist trainer on? I doubt it. They’ve slimmed down and toned up because they work out extensively, and with trainers.
But you can wear whatever you want. You still won’t slim down without a change in diet and some exercise. You might alter your waist, but it won’t have anything to do with pounds falling off around your stomach. Wearing a tight corset for a long time can cause your natural waist size to be reduced, but only because you’re pushing your body to tolerate uncomfortable constriction of that area. However, the idea of losing weight in your waist solely just isn’t tangible. We don’t really have control of where we lose weight. You may want to slim down in your stomach or thighs but actually find more of a loss in breast weight or arm fat instead. When you work hard enough, you eventually see results all over — even in your feet.
“We like that quick fix. We like how we look when that waist trainer is tucking us in and now we have hips and an hourglass figure. I get that, I really do. But personally, I stand for and promote a healthier lifestyle for longevity. Therefore, I could never be associated with something like that because it is a quick fix, and it does play on misconceptions of weight loss. And really, all it’s doing is distributing body fat in different places.”